GHC is skilled in conducting market and financial feasibility studies for hotel developments projects across India. Our assessment report is fully dependable document. This is one very vital document required by hotel operators and financial institutions. It is designed to provide the developer or investor with recommendations on the hotel proposal, as well as delivering a full investment evaluation of the project.
The Market Feasibility Study will provide details on the following aspects of the project:
Market Demand Analysis
- Country Perspective & Market Area Analysis
- Description of the Hotel and Development Strategy
- Analysis of Demand for Hotel Accommodation
- Analysis of Existing and Proposed Competition
- Site analysis in terms of accessibility, visibility and land use.
- Market segment analysis and future growth potential.
- Estimate of future demand in the region.
Supply Analysis
- Supply of similar accommodation facilities in that region
- Current and future trend of food and beverage and recreation facilities
- Projected supply growth for the region
Real State Analysis
- Analysis of local real estate trends and their effects on demand and supply of similar facilities
Future Development Potential
- Analysis of projected development policies in the region
Setting Up The Project
We would be able to provide the following Services for setting up your Hotel Project.
Broadly the scope of services shall include:
Project Designing – Stage I
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Preparation of a brief for the architect on project concept relating to the following:
- Project concept and design
- Spatial allocations
- Costing of the project
- Analyses of the schematic drawings prepared by architect on the basis of the above brief and suggest improvements for operational efficiency.
- Review and finalization of schematic plans.
- Detailed space designing of public areas like reception, front office, bar counter, executive offices etc.
- Review of layout plan of public areas prepared by interior designer for operational efficiency.
- Detailed equipment layout plans for all back of the house/ service areas like main kitchen, laundry, main stores, housekeeping area, staff dining, staff change rooms, administrative offices, floor pantries etc.
- Detailed utility requirement and layout plan for the above back of the house areas covering electrical, plumbing, LPG and exhaust points.
- Advise on the air conditioning / heating requirements.
Project Designing – Stage II
- Assistance in finalization of mock-up room
- Preparations of BOQ for all operational equipment like kitchen, laundry, housekeeping, food and beverage service etc.
- Laying down technical specifications for operational equipment.
- Preparation of detailed requirement of crockery, cutlery, glassware, banquet and conference equipment, housekeeping items and linen, front office items, kitchenware and miscellaneous operating items.
- Detailing requirement of graphic items and signage’s.
- Detailing requirement of special project items like guestroom’s locks and keys, carpets, EPABX, lockers, computers, MATV etc.
- Recommendation and selection of suppliers for sourcing of above items.
Project Designing – Stage III
- Manpower planning and recruitment schedule.
- Salary and wage structure for employees.
- Specifying and designing formats and procedures for both operational and financial control. Interview and selection of executives and staff. Recruitment could either be done by placement of advertisement in the newspapers or by utilizing our placement services at extra costs to your account.
- Setting up of all areas as per plan.
- Training of employees of food and beverage production and service, housekeeping, front office etc.
- Mock trials of production and service to be conducted before actual launch.
- Planning of launch.
Management Services
The management services offered by the organisation are designed to suit specific requirements of the clients and shall cover the following:
Appointment of Technical Consultants
- Advise on appointment of the architect
- Advise on appointment of interior designers
- Advise on appointment of electrical, plant and air-conditioning engineers or any other consultants
- Advise on appointment of the Project Manager
Recruitment of Key Personnel
- Advise on the recruitment and staffing details
- Advise, interview and assist in the selection of key personnel - head of department and above
- Provision of other personnel for the property through our recruitment service with a standard fees of one month’s salary of the selected candidate
Financial Services
- Advise on financing pattern for the project
- Project appraisal
- Loan Syndication
- Ten-Year Projection of Income and Expense
- Feasibility Conclusions and ROI Analysis
Khulna - Bangladesh
Thalayad Kozhikode - Calicut
Jhansi - Uttar Pradesh