Services Offered

In the present ever changing scenario of the hospitality industry the value matrix of arrangements keep altering for many reasons on both the sides of affiliation. Today both owners’ and hotels, in order to maximize the potential of their assets during the lifetime of property, are aggressively trying to indentify unique well defined niche within the industry brandscape and introduce even more exacting brand standards. In the process they are severing ties with properties that cannot, or will not meet these new industry standards. GHC with its wide – ranging experience appreciates the process of De-flagging and Re- Flagging of hotels, a process that demands skilled leadership qualities, sound insight into business practices and instincts to a very great extent. But even more fundamentally than that, it necessitates a desire—and an ability—to successfully steer through the process of transition from one brand to the other.